Get Downtown

Lynchburg's celebrates the return of our college students in this Friday night Main Street festival. Coming up on it's tenth year, Get Downtown is Lynchburg's largest street festival, and promises an evening of fabulous entertainment, great food, family fun, and more from our downtown merchants and other Lynchburg businesses. 



First Fridays

First Fridays is a monthly cultural event highlighting local artists, performers, exhibits, and more. Stop by one of the many art galleries offering new exhibits and special performances, then make a night of it in downtown! First Fridays’ primary purpose is to highlight the organizations and spaces that are bringing local, regional, and even national art to the Lynchburg community. As the event grows, look for: increased community awareness and engagement, extended business hours, live music, restaurant specials, and more!



Deck the Hills

Introduced in 2017, Deck the Hills is a new holiday event that is sure to become a tradition. This event invites the Lynchburg community to celebrate the season with live music, seasonal vendors, holiday lights, and more on the Bluffwalk in Downtown Lynchburg. Best of all, local restaurants compete in a tree decorating contest, allowing you to decide who created the most beautiful and unique holiday delight. We look forward to continuing to grow and build this event for years to come. 


Small Business Saturday

This annual shopping tradition is dedicated to supporting small businesses and celebrating communities across the country. Founded by American Express in 2010, Small Business Saturday is celebrated every year on the Saturday after Thanksgiving. It is a day that encourages citizens to "Shop Small" in their own communities, helping to support the local businesses that make their community unique. DLA works to promote this event in Downtown through marketing and special activities.