Downtown Lynchburg Association
Downtown Lynchburg Association is an accredited program of the Virginia Main Street and the National Main Street Center™ and a member of International Downtown Association. As a 501(c)(3) non-profit organization, DLA has been working as the champion for downtown revitalization for 25 years. Throughout its history - as both Lynch’s Landing and Downtown Lynchburg Association - the organization has been a catalyst for positive growth. Lynch’s Landing was rebranded during a restructure in 2017 to Downtown Lynchburg Association.
Through marketing initiatives, public space improvements, business engagement programs, placemaking projects, cultural events, and more, we have and will continue to contribute to the establishment of a strong and vibrant downtown district.
As an organization, we are well positioned to tackle new and recurring challenges to developing Downtown Lynchburg. Downtown Lynchburg Association will continue to be the voice and ambassador for Downtown Lynchburg, promoting the cultural resources and business community of downtown.
Mission
To create a strong, vibrant, and welcoming downtown.
VISION
Downtown Lynchburg Association works to bring the vision outlined in the Downtown 2040 Master Plan to realization.
In 2040, Downtown Lynchburg will be a bustling and thriving urban core, the economic, social, and cultural hub of Central Virginia - a destination for visitors and a livable neighborhood for residents. Both locals and tourists alike will enjoy a diverse offering of retail, restaurants, and recreational activities set in a downtown rich with historic architecture, unique topography, and vibrant public spaces. This is the exciting atmosphere that makes Downtown Lynchburg the heart of the region.
Core Values
Bring the energy. Passion for a strong, vibrant, and welcoming downtown.
Everyone is welcome. Dedication to inclusivity.
Do the right thing. Integrity and excellence in all that we do.
Be curious, flexible, innovative, and bold. Addressing the challenges and opportunities of the changing needs of our downtown.
Listen to evolve together. Collaboration for a stronger community.
