A crowd enjoying an event in Downtown Lynchburg

2026

Sponsorship Opportunities

Put your business behind the events, art, and energy that make Downtown Lynchburg shine.

Why partner with us?

The Downtown Lynchburg Association is dedicated to building a vibrant, thriving downtown through events, beautification, business support, and community engagement. As a nonprofit, we depend on partners like you to make it all happen.

Instagram followers: 25k Instagram followers
Facebook followers: 25k Facebook followers
Webpage views / year: 257k Webpage views / year

Reach the downtown crowd

Put your brand in front of the thousands who gather downtown for First Fridays, Blooms & Brews, the International Festival, and more throughout the year.

Invest in your community

As a nonprofit, the DLA depends on partners like you. Your sponsorship directly funds public art, beautification, free community events, and small-business support that keep Downtown Lynchburg thriving.

Flexible levels

From single-event sponsorships to year-round partnerships, there is a level that fits your goals and budget. Browse every option below.

2026 Sponsorship Opportunities

Choose a single event or partner with us across the year. Jump to any opportunity:

Blooms & Brews

Kicking off the spring season downtown

Sunday, April 19, 2026 ~2,000 attendees

Downtown Lynchburg's newest spring event brings plant and floral vendors, live music, and locally brewed beer and coffee together for a vibrant celebration of the beauty and culture of downtown. Sponsorship offers your business valuable exposure at a fun, cheerful event and a chance to support an exciting new tradition.

Learn more about Blooms & Brews

Blooms & Brews sponsorship levels and included benefits
What's included	$2,500	$5,000
Sponsor name in all event promotions (social, newsletter, website, print)	Included	Included
Featured post on the Facebook event page	Included	Included
Feature story on the DLA Instagram account	Included	Included
Sponsor name recognition in the DLA annual report	Included	Included
10×10 booth space at the event	Included	Included
Sponsor logo and link displayed on the event webpage	Not included	Included
Sponsor name/logo on event signage	Not included	Included
Featured post on DLA Instagram & Facebook accounts	Not included	Included

Sponsor Blooms & Brews

International Festival

Celebrating our vibrant community culture

May 2, 2026 ~3,000 attendees

The DLA is proud to take the lead in hosting the International Festival for the first time — a vibrant celebration of Lynchburg’s diverse cultures with international foods, live music, dance performances, and family-friendly activities. Sponsorship offers a meaningful way to support cultural diversity, connect with a broad audience, and gain valuable exposure.

Learn more about International Festival

International Festival sponsorship levels and included benefits
What's included	$2,500	$5,000
Sponsor name in all event promotions (social, newsletter, website, print)	Included	Included
Featured post on the Facebook event page	Included	Included
Sponsor logo on event signage	Included	Included
Feature story on the DLA Instagram account	Included	Included
10×10 booth space at the event	Not included	Included
Sponsor name recognition in the DLA annual report	Not included	Included

Sponsor International Festival

Fireworks on the Riverfront

An exciting summer tradition at Riverfront Park

July 3, 2026 ~3,000+ attendees

Celebrate summer with a spectacular fireworks display, food trucks, and family-friendly fun at Riverfront Park and the Bluffwalk, where families picnic and soak in the celebration. As a sponsor, you’ll support a beloved community tradition and help create an unforgettable experience for all.

Fireworks on the Riverfront sponsorship levels and included benefits
What's included	$5,000	$10,000	$15,000
Sponsor name in all event promotions (social, newsletter, website, print)	Included	Included	Included
Featured post on the Facebook event page	Included	Included	Included
Sponsor logo on event signage	Included	Included	Included
Feature story on the DLA Instagram account	Included	Included	Included
10×10 booth space at the event	Included	Included	Included
Sponsor name recognition in the DLA annual report	Included	Included	Included
Sponsor name recognition in the event speech	Not included	Included	Included
Sponsor name recognition in project press release(s)	Not included	Included	Included
Sponsorship of a specific event area (lighted sign, stage, etc.)	Not included	Included	Included
Featured post on DLA Instagram & Facebook accounts	Not included	Not included	Included
Quote from a company representative in the project press release	Not included	Not included	Included
Opportunity to speak from the event stage	Not included	Not included	Included
Title sponsorship	Not included	Not included	Included

Sponsor Fireworks on the Riverfront

Books & Brews

Kicking off the fall season downtown

Fall 2026 ~2,000 attendees

Hosted in partnership with the Lynchburg Public Library, Books & Brews blends local literature and craft beer for a unique community event. Attendees discover books by regional authors while enjoying brews from local breweries, alongside vendors, food trucks, and family-friendly activities. Sponsorship is a chance to support literacy and celebrate local culture and commerce.

Books & Brews sponsorship levels and included benefits
What's included	$2,500	$5,000
Sponsor name in all event promotions (social, newsletter, website, print)	Included	Included
Featured post on the Facebook event page	Included	Included
Feature story on the DLA Instagram account	Included	Included
Sponsor name recognition in the DLA annual report	Included	Included
10×10 booth space at the event	Included	Included
Sponsor logo and link displayed on the event webpage	Not included	Included
Sponsor logo on event signage	Not included	Included
Featured post on DLA Instagram & Facebook accounts	Not included	Included

Sponsor Books & Brews

Downtown Loft Experience

Showcasing the downtown living lifestyle

Fall 2026

The Loft Experience invites residents and visitors to explore over a dozen living spaces — lofts, apartments, and Airbnb properties, many featured for the first time. From cozy studios to expansive penthouses, each location showcases the diverse character of downtown living. This is a single, exclusive title sponsorship.

$2,500 Title sponsorship

Sponsor name in all event promotions (social, newsletter, website, print)
Featured post on the Facebook event page
Feature story on the DLA Instagram account
Sponsor name recognition in the DLA annual report
Sponsor logo on all day-of event materials
On-site “Sponsored by…” banner at all participating lofts
Featured post on DLA Instagram & Facebook accounts
Sponsor name on the pre-event website banner
Quote in the event press release

Sponsor Downtown Loft Experience

Bright Nights Block Party

Lynchburg’s most exciting holiday tradition

November 22, 2026 ~5,000+ attendees

The Block Party takes over Commerce Street with holiday vendors, musical acts, food trucks, and more — the kick-off for our six-week Bright Nights on the Bluffwalk light installation. Illuminate the night with your brand’s presence and help create lasting memories for the community.

Bright Nights Block Party sponsorship levels and included benefits
What's included	$1,100	$2,750	$5,500
10×10 booth space opportunity at the event	Included	Included	Included
Sponsor name in all event promotions (digital, print)	Included	Included	Included
Sponsor name recognition in the DLA annual report	Not included	Included	Included
Sponsor name recognition in project press release(s)	Not included	Included	Included
Sponsor name recognition in the event speech	Not included	Not included	Included
Featured post on the Facebook event page	Not included	Not included	Included

Sponsor Bright Nights Block Party

Bright Nights on the Bluffwalk

A holiday lights celebration on the Bluffwalk · Winter 2026

~8,000+ visitors

Following the Block Party, this immersive six-week experience transforms the Bluffwalk into a dazzling holiday wonderland with stunning lights, large-scale installations, and festive music. Sponsor an individual light installation and your brand glows alongside it all season.