Aerial view of Downtown Lynchburg along the James River

Downtown Lynchburg Association

The champion for downtown revitalization — building a strong, vibrant, and welcoming Downtown Lynchburg for 30 years and counting.

Downtown Lynchburg Association is an accredited program of Virginia Main Street and the National Main Street Center™, and a member of the International Downtown Association. As a 501(c)(3) non-profit, DLA has been the champion for downtown revitalization for 30 years. Throughout its history — as both Lynch's Landing and Downtown Lynchburg Association — the organization has been a catalyst for positive growth. Lynch's Landing was rebranded during a 2017 restructure to Downtown Lynchburg Association.

Through marketing initiatives, public space improvements, business engagement programs, placemaking projects, cultural events, and more, we have and will continue to contribute to the establishment of a strong and vibrant downtown district.

As an organization, we are well positioned to tackle new and recurring challenges to developing Downtown Lynchburg. We will continue to be the voice and ambassador for Downtown Lynchburg, promoting the cultural resources and business community of downtown.

Mission

To create a strong, vibrant, and welcoming downtown.

Vision

DLA works to bring the vision outlined in the Downtown 2040 Master Plan to realization. In 2040, Downtown Lynchburg will be a bustling and thriving urban core — the economic, social, and cultural hub of Central Virginia, a destination for visitors and a livable neighborhood for residents, rich with historic architecture, unique topography, and vibrant public spaces.