Downtown Lynchburg Association
The champion for downtown revitalization — building a strong, vibrant, and welcoming Downtown Lynchburg for 30 years and counting.
Downtown Lynchburg Association is an accredited program of Virginia Main Street and the National Main Street Center™, and a member of the International Downtown Association. As a 501(c)(3) non-profit, DLA has been the champion for downtown revitalization for 30 years. Throughout its history — as both Lynch's Landing and Downtown Lynchburg Association — the organization has been a catalyst for positive growth. Lynch's Landing was rebranded during a 2017 restructure to Downtown Lynchburg Association.
Through marketing initiatives, public space improvements, business engagement programs, placemaking projects, cultural events, and more, we have and will continue to contribute to the establishment of a strong and vibrant downtown district.
As an organization, we are well positioned to tackle new and recurring challenges to developing Downtown Lynchburg. We will continue to be the voice and ambassador for Downtown Lynchburg, promoting the cultural resources and business community of downtown.
Mission
To create a strong, vibrant, and welcoming downtown.
Vision
DLA works to bring the vision outlined in the Downtown 2040 Master Plan to realization. In 2040, Downtown Lynchburg will be a bustling and thriving urban core — the economic, social, and cultural hub of Central Virginia, a destination for visitors and a livable neighborhood for residents, rich with historic architecture, unique topography, and vibrant public spaces.
Core Values
Bring the energy.
Passion for a strong, vibrant, and welcoming downtown.
Everyone is welcome.
Dedication to inclusivity.
Do the right thing.
Integrity and excellence in all that we do.
Be curious, flexible, innovative, and bold.
Addressing the challenges and opportunities of the changing needs of our downtown.
Listen to evolve together.
Collaboration for a stronger community.
Accredited & Affiliated


Reports & Plans
Dig into the details of our work and where we're headed.