CALL FOR ARTISTS
Art Alley Outdoor Gallery 2021
Downtown Lynchburg Association (DLA) is a non-profit organization that strives to create a strong, vibrant, and welcoming downtown with a unique and historic character. DLA is currently working to launch a beautification project known as Art Alley, which will take an underutilized alley/road (11th Street at Commerce) and transform it into a place to showcase public art. This project will include an outdoor gallery which gives local artists the opportunity to create unique, inspiring artwork that can end up publicly displayed on the Bluffwalk, helping to transform Downtown into a more vibrant, creative, welcoming and beautiful environment for the whole community.
The outdoor gallery will be regularly refreshed (annually) with the artworks of up to 8 local artists ranging from high school students to professional creatives. Art pieces will be digitized, transferred into vinyl decals, installed on panels, and attached to the building located at 57 11th Street. Artists whose piece has been selected to be displayed downtown will receive an award package and honorarium of $400.
Judging Criteria
Artwork enhances the environment and has aesthetic quality - is dynamic and makes people stop and look.
Content is appropriate for all ages and respectful to all communities.
Content is not political, commercial or religious.
Content should spark joy in the viewer.
General Timeline
June 1, 2021, 9:00 a.m. – Submissions due
June 15 – Art Selection Committee reviews and selects artworks
June 30 – Artists notified/contracts sent
Early Fall 2021 (Date TBD) – Social media content coordinated by DLA (including but not limited to still photographs and videography)
Early Fall 2021 (Date TBD) – Installation & public announcement (ribbon cutting TBD)
Artistic Guidelines
Original artwork must be larger than 8.5” x 11” and smaller than 36” x 36” for consideration.
Photographs must be taken at the highest resolution possible – a minimum of 300 DPI.
Artists must have written permission to use any copyrighted material.
Artwork will remain the property of the artist, however, each program participant must sign and return an Artist Contract.
Tips for Artists
Think big! Design concepts that translate well onto a larger scale.
Artwork might be cropped to fit a ratio of 2:1 portrait view.
Encourage the highest standards of workmanship, showing significant time investment and thought in design, color, contrast, and content.
Submit a portrait-oriented and landscape-oriented entry – artwork will be digitized and printed to fit a 4’ x 8’ panel.
The larger the original artwork, the better the definition when it is enlarged to fit the panel.
Submitting Artwork
Submissions will be online only. All artists must fill out this Google Form. Then, please email a folder of artwork and supporting documentation to susan@downtownlynchburg.com by June 1, 2021, 9:00 am.
Each submission should include:
One .jpg file of each piece of art to be considered.
One higher resolution file in any one of the following formats – AI, PDF, PSD, TIFF or EPS.
Completed Application (same as Google Form linked above).
Submissions Due
All submissions due by June 1, 2021, 9:00 am. Please fill out the Application/Google Form and email your art files to susan@downtownlynchburg.com.
Contact
For questions or more information, please contact Susan Brown at susan@downtownlynchburg.com.
