Featured: Downtown Fireworks
A crowd enjoying a downtown Lynchburg event in the street

For Downtown Businesses

You're already part of what makes downtown special. Here's how DLA works to bring customers to your door.

A vibrant downtown is filled with strong, successful businesses — and when you're one of them, the Downtown Lynchburg Association is working for you. We promote your business, draw crowds with year-round events, and give you tools to reach the people already exploring downtown.

What DLA Does for You

Marketing & Promotion

We put downtown businesses in front of thousands — across our social channels, newsletter, website, and visitor guides — so your shop, restaurant, or office gets noticed.

Events That Bring Customers

From First Fridays to Bright Nights and the International Festival, our year-round events draw crowds downtown and right past your door.

Downtown Deals

Feature a discount or special in our shared promotions hub. It is an easy, free way to turn event crowds and curious visitors into paying customers.

Advocacy & Placemaking

Clean and safe initiatives, beautification, parking, and a unified voice with the City — we work behind the scenes to keep downtown a place people want to be.

Not a member yet?

Whether you have a question about your listing, want to run a promotion, or just want to get more involved downtown, our team is here to help.

Get in touch