For Downtown Businesses
You're already part of what makes downtown special. Here's how DLA works to bring customers to your door.
A vibrant downtown is filled with strong, successful businesses — and when you're one of them, the Downtown Lynchburg Association is working for you. We promote your business, draw crowds with year-round events, and give you tools to reach the people already exploring downtown.
What DLA Does for You
Marketing & Promotion
We put downtown businesses in front of thousands — across our social channels, newsletter, website, and visitor guides — so your shop, restaurant, or office gets noticed.
Events That Bring Customers
From First Fridays to Bright Nights and the International Festival, our year-round events draw crowds downtown and right past your door.
Downtown Deals
Feature a discount or special in our shared promotions hub. It is an easy, free way to turn event crowds and curious visitors into paying customers.
Advocacy & Placemaking
Clean and safe initiatives, beautification, parking, and a unified voice with the City — we work behind the scenes to keep downtown a place people want to be.
Your Tools
Everything you need to stay visible and connected to downtown.
Event Calendar
See what is happening downtown and submit your own events.
View the calendarDowntown Deals
Browse current promotions and add your own to the mix.
See Downtown DealsBusiness Directory
Make sure your business is listed so visitors can find you.
View the directoryMember Portal
Manage your listing, submit deals and events, and access member resources.
Log in to the portalNot a member yet?
Whether you have a question about your listing, want to run a promotion, or just want to get more involved downtown, our team is here to help.
Get in touch