Downtown Lynchburg Association (DLA) is excited to announce the winners of our third and final Launch LYH pitch competition. This unique program aims to boost economic growth and revive the heart of Lynchburg by supporting aspiring entrepreneurs who want to start, move, or expand their businesses in Downtown Lynchburg. We are thrilled to say that all five of our winning businesses will open or expand within the next 18 months, filling vacant storefronts and bringing new life to Downtown Lynchburg.
The selected applicants were given a comprehensive eight-week educational course, conducted by the Small Business Development Center - Lynchburg Region, which concluded with a thrilling pitch event. A panel of local business experts carefully chose the winners based on their innovative ideas, solid business models, and dedication to enhancing Lynchburg's business community. The winners received a total of $100,000 in grant funds, divided equally amongst the businesses.
THANK YOU TO OUR 2025 PARTNERS & SPONSORS
CAST IRON PIZZA
Pizza lovers will enjoy a bold twist on tradition with pies baked in cast iron pans, combining the crispy crust of Detroit-style with the airy interior of Sicilian pizza. With generous toppings, crave-worthy flavor, and affordable pricing made possible by its simple production model, Cast Iron Pizza will bring a satisfying, no-fuss approach to gourmet pizza right to the heart of the community.
DIMORA
Design enthusiasts and homeowners will be able to explore a beautifully curated selection of home décor items, including handmade candles, pottery, linens, and pillows. Shoppers will also have access to on-site interior design and architectural services, all offered in one stylish Downtown Lynchburg storefront. By blending high-quality products from local and global makers with expert design consultations, Dimora will provide a one-of-a-kind experience for those looking to elevate their living spaces.
LANEYKICKZ
Sneakerheads and vintage lovers will discover a high-energy retail space stocked with affordable sneakers, vintage clothing, and accessories. With a focus on curated style and community connection, LaneyKickz will offer an inclusive shopping experience where customers can express themselves without the pressure of high resale prices. It will become a go-to destination in Downtown Lynchburg for fashion-forward finds and laid-back vibes.
NEEDLE NINJA
Aspiring and experienced sewists alike will be able to participate in hands-on classes ranging from beginner to expert level, while also enjoying access to open studio time and rentable equipment. With a focus on skill-building and creative expression, Needle Ninja will provide a welcoming space for individuals to learn, create, and connect through the art of sewing and needlework. A curated shop of fabrics and materials will round out the experience for makers of all kinds.
THE SCRAPPY ELEPHANT
Crafters and eco-conscious creatives will find an ever-changing inventory of gently used and new art supplies, all rescued from the landfill and offered at affordable prices. This creative reuse center will promote sustainable living by encouraging upcycling and participation in the circular economy. Through shopping, donating, or attending events, the community will be able to reimagine waste and give discarded materials new purpose.
Each winner will also receive a Launch LYH Prize Package, which includes valuable resources from our partnering organizations, designed to further support their entrepreneurial journey.
This program was made possible through a Community Business Launch grant awarded by the Virginia Department of Community and Housing Development, and by our Launch LYH sponsors: Bank of the James; the City of Lynchburg Office of Economic Development & Tourism; Moore & Giles, the Greater Lynchburg Community Foundation; and the Lynchburg Regional Business Alliance.
