Storefront Holiday Lights Contest

It’s back! Restrictions on public gatherings may have lessened since last year, but that does’t mean we have to stop this tradition. In our continued quest to generate foot traffic on our streets, Downtown Lynchburg Association is hosting a Storefront Decorating Contest for the season. After all, people love seeing a holiday spectacle. Plus, you could win $500 CASH just for getting into the holiday spirit!Here are the details:

Any downtown business can participate - restaurant, retail, service, professionals, and property owners.
Businesses should have their decorations up by 9AM on Friday, November 19 to be automatically entered into the contest.
DLA staff will photograph your exterior decorations and use those images to create a blog entitled “The Lights of Downtown Lynchburg: A Walking Tour.” Simultaneously, DLA will add a static cling decal to your first-floor window (if applicable) with details on how visitors can vote for your business via survey link. This decal will not use adhesive and will remove cleanly after voting ends.
DLA will promote the walking tour and voting through targeted marketing.
Businesses can discard the static cling decal when removing their decorations after the holiday season.

A Grand and Runner-Up prize will be awarded in the amounts of $500 and $250 in cash (plus bragging rights). Winners will be chosen based on survey results and announced on Monday, December 20.