SMALL BUSINESS SATURDAY RETURNS TO DOWNTOWN LYNCHBURG ON NOVEMBER 28.
Downtown Lynchburg Association works each year to promote Small Business Saturday throughout the community. This year’s promotion efforts include:
Listing of business specials, discounts, giveaways, and events on www.DowntownLynchburg.com/sbs
Downtown Lynchburg Association blog focused on supporting small business
Promotional campaign on social media that will engage with customers through $1,000 worth of Downtown Lynchburg Gift Cards giveaways
Instagram story series leading up to Small Business Saturday
Small Business Saturday materials by request such as posters, bag, buttons, etc.
Assistance with the Shop Small Studio for custom marketing materials
Submit your Small Business Saturday promotion for inclusion by filling out the form below by Wednesday, November 18th.
NEED SOME INSPIRATION?
We want to know your plans for Small Business Saturday. The more you do to make the day special, the more traffic you will generate. And sharing those plans with us will maximize your exposure. Consider...
Providing In-Store Giveaways. Customers appreciate a little something extra. You have plenty of options depending on your goals. You can offer a limited supply to the first 50 people in the door, a free gift with minimum purchase, or plan to raffle off some big-ticket items throughout the day.
Offering Discounts. Everyone loves a sale (or at least lots of people do). However, most of them want at least 20% off. If that doesn’t work for your products, try offering it on one item or advertising a "buy one, get one" deal.
Featuring an Item. Sometimes it's all about exclusivity. Limited quantities and special menus are a draw for those who have a serious case of FOMO (fear of missing out).
Celebrating with a Special Event. For those who want to go all in! So, if you happen to have live music, refreshments, games, or other amusement, let us know.
